Whilst watching an episode of the TV show Man v Food my wife and I decided to do a 5 week road trip across America to take in the sights and tastes of the USA. During our 3,500 mile road trip with our baby boy Evan we stayed with friends in Texas and went on to travel through the states of Louisiana, Mississippi, Alabama and Florida sampling as much local American cuisine as we could.

It was during this trip I first became aware of barbeque seasonings and in particular Butt Rub. One seasoning dedicated to meat and one for fish. Its creator Byron Chism grew up in Florida but moved to New York and attended the prestigious Culinary Institute of America.He had a promising career as a chef, or so he thought. It was while in New York he somehow became an ambassador for true Southern slow cooked barbeque.

Butt Rub was the most outstanding seasoning we discovered without a shadow of a doubt. We thought we had to bring it back to the UK to give you all a chance to try Butt Rub, and fall for this sublime seasoning.

Butt Rub is in no way solely for barbequeing……………